APEROL SPRITZ

The Journal

It’s not “too late”

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Newborn

Hi, I'm Sofia Bianco, a photographer and brand content creator based on the Amalfi Coast. So glad you're here.

My dear mama,

I know the “perfect window” feels like it’s passed. I know the voices telling you “too late” echo in your mind. Maybe your little one spent days in the NICU, or maybe you were lost in the haze of postpartum exhaustion, anxiety, or grief. Maybe you simply needed time to catch your breath.

But here’s the truth: your story isn’t bound by a calendar. Your baby’s tiny fingers, their sleepy smiles, the way they curl into you—these moments are still here. They are still sacred. And your love for them, your journey to this point, deserves to be remembered.

These photos aren’t just about a “newborn window.” They’re about honoring the life you’ve brought into the world, and the strength, grace, and heart it took to get here. Your baby is here. You are here. And that is more than enough reason to capture it.

You might not know my story, but I’ve been where you are sitting right now. I had a traumatic birth, a prolonged NICU stay, and all of the fear and anxiety of being a new mom to a baby with an unknown future. I have felt the paralyzing fear that I waited too long and I succumbed to it. And now – almost 10 years later – I so regret not getting the pictures done.

So trust me, even if the world says the time has passed, I say it’s never too late to hold onto this love.

With all my heart,
Xan

Hi, I'm Sofia Bianco, a photographer and brand content creator based on the Amalfi Coast. So glad you're here.

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Welcome to the Aperol Spritz Blog, brought to you by Sofia Bianco. Enjoy our latest work, travels and photography.

Behind the Camera

Xan
Heller

Growing up in the San Francisco Bay Area, I was dubbed the "artistic one" in my family pretty early on. I was always creating - be it drafting architectural drawings and aeriel views of our house, or paper machéing a 6 foot whale, or decorating Altoid tins to give as gifts, writing stories about cats, or collaging every inch of my bedroom walls (and ceilings!) with magazine cut outs. 

To no one's surprise, I chose to study film in college. To my surprise, during my first year at Chapman University, my Cinematography professor convinced me that what I truly was drawn to was the still image. 

After an amazing study abroad program in London and a stint working in publication in New York City (Vogue, Men's Vogue, and Brides Magazine) and some time back in Los Angeles (LA Times Magazine, C California Style), I got my fine art degree in Photography & Imaging from Art Center College of Design. 

After meeting my husband in Austin, Texas, we settled down back in the Bay Area where we now raise our 3 boys, 2 tuxedo cats, and 1 husky. 

It wasn't until I came out of the fog of motherhood that I realized the necessity to reclaim my identity as so much more than just "mom." Slowly, I've found myself again through connection, friendships, and art. I recognize and find ways to celebrate the incredible woman that I have always been and everyday am becoming. 

It is such a joy and privilege to help other women recognize their own strength and beauty through portraits. 


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